Your privacy and the security of your personal information are very important to us. We want you to be as comfortable as possible visiting our Site (the “Site”) and using the Goalminded Service (the “Service”). We are dedicated to protecting the privacy of those who visit our Site and use our Service. This Privacy Policy explains how we collect your personal information on our Site, or through our Service, how we protect such information, and the choices you have concerning the use and disclosure of such information. Please read this Privacy Policy carefully. By using the Goalminded service, you expressly consent to the information handling practices described in this policy.

We may amend this Privacy Policy from time to time. We will post any changes to this Privacy Policy here so that you will always know what information we gather, how we might use that information, and whether we will disclose that information to anyone. Please refer back to this Privacy Policy on a regular basis. Your use of the Site or Service after such posting will constitute acceptance by you of such changes.

Please remember that this Privacy Policy applies only to information collected by our Site or through the Service. We are not responsible for the privacy of any information you reveal or post in any public forum (e.g., including, but not limited to message boards, blogs, twitter feeds, and User generated content).

What information about me is collected on our Site or through our Service?

Personally Identifiable Information

Personally identifiable information is information that identifies you or can be used to identify or contact you (“Personally Identifiable Information”). Such Personally Identifiable Information may include your name, address, email address, telephone number, demographic information, and billing and credit card information. We may request Personally Identifiable Information from you when you register on our Site for access to our Service. We will only collect Personally Identifiable Information from you if you voluntarily submit such information to us. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information other than as specified in this Privacy Policy.

You are not obligated to provide us with any Personally Identifiable Information to visit our Site. However, if you choose to withhold requested information, you may not be able to enroll in our services through our Service.

Non-Personally Identifiable Information

When you become a registered user of our Site and purchase a package of coaching sessions or other services, we also may collect information that by itself cannot be used to identify or contact you, such as demographic information (like age, profession, gender or relationship status) and wellness information (like level of physical activity) (“Non-Personally Identifiable Information”). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Site. Non-Personally Identifiable Information is used to help us understand the characteristics of people who use our Site and to improve and market our Site in general and our Service in particular. In the event that we link any Non-Personally Identifiable Information with Personally Identifiable Information, we will treat such information as Personally Identifiable Information and only use such information in accordance with this Privacy Policy.

Information from Other Sources

We may also obtain information, including Personally Identifiable Information, from third parties and sources other than our Site and Service, such as advertisers or referral agents, or other users who import your email address from their address book. We may also, at your direction, receive information from a third party service that provides a mechanism to expose information you have provided to such third party. If we combine or associate information from other sources with Personally Identifiable Information that we collect through the Site and Service, we will treat the combined information as Personally Identifiable Information in accordance with this Privacy Policy.

Where and when is information collected on our Site or through our Service?

We may collect information (including information that is Personally Identifiable Information) from you in different manners and at different places and times on our 3 Site, such as when you register to one of our programs. The following is a description of the areas and/or manner in which we primarily collect information about you.


If you purchase a package of coaching sessions or other services, you may be required to provide us with information (including Personally Identifiable Information) such as name, postal code, email address, time zone, level of physical activity, coaching preferences, and payment and billing information. It is optional for you to provide certain information, but providing as much information as possible is encouraged so that we can provide a more personalized experience.

Applying to be a Goalminded Coach

We may use certain information provided during the hiring process, such as your name and your certifications, qualification, and other credentials, to perform a background check to verify the accuracy of the information you have provided.


When you use the Site or Service, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your computer or mobile device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your Internet browser. A persistent cookie remains after you close your Internet browser and may be used by your Internet browser on subsequent visits to our Site or Service. Persistent cookies can be removed. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete, or choose not to accept, cookies from our Site or Service, you may not be able to utilize available features to their fullest potential.

By using cookies, we are able to gain valuable information to improve our Site and our Service and measure the effectiveness of our advertising and marketing campaigns. We do not disclose any of your Personally Identifiable Information to our advertising partners through the use of cookies or action tags.

Please note that advertisers and other third parties may also use their own cookies or action tags when you click on their advertisement or link to their Site or service, on or from our Site. This Privacy Policy does not govern the use by such third-party Sites or providers of third-party advertising.

Social Media (Features) and Widgets

Our Site includes social media features, buttons and widgets provided by third party social media platforms such as Facebook and Twitter (collectively, the “Features”). A Feature may collect your IP address and which page you are visiting on our Site, and may set a cookie to enable the Feature to function properly. This cookie may allow the social media platform to link the foregoing data with your user profile. The Features are either hosted by the third party platform or directly on our Site. Your interactions with these Features are governed by the privacy policy of the relevant platform.


We may use your email address or other Personally Identifiable Information to send you i) messages about our service, and ii) promotional messages related to our service and the activities of third parties we work with. You will have the ability to opt-out of receiving any such communications, either through links provided in the messages, or by updating your account preferences through the our Service.

Online Products

We collect information, some of which may be Personally Identifiable Information, that you voluntarily provide to us when you choose to use our Service. We also collect information that you provide voluntarily through response surveys, questionnaires, self-assessment quizzes, contests, etc. Some of these may ask you for physical information, such as your age, weight and height. We collect this information in order to personalize your online experience.

Public Forums & Blog Interaction

We may feature public forums such as a blog where you and other users of our Service can comment and communicate with one another. THIS PRIVACY POLICY DOES NOT PROTECT YOU WHEN YOU USE OUR PUBLIC FORUMS OR PROVIDE INFORMATION (INCLUDING PERSONALLY IDENTIFIABLE INFORMATION) ABOUT YOURSELF THROUGH THE BLOG AVAILABLE ON OUR SITE OR THROUGH ANY COMMUNITY AREA. You should be aware that any information shared in a public forum such as a blog comment is public information and may be seen or collected by third parties that do not adhere to our Privacy Policy. Once you participate in Public Forums by posting content or reviews, the content that you post (including your username) may appear in third party search engines. You should think carefully before disclosing any information in any public forum. For example, you should not select a username that includes personal information.

Log Files

We also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Site. This information may be used to analyze trends, to monitor our Site’s use, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Site and evaluating our Service in general and, in the event that we link such Non-Personally Identifiable Information with Personally Identifiable Information, we will only use such information in accordance with this Privacy Policy.

We may also use the information gathered on our Site and through our Service to perform statistical analysis of user behaviour, to analyze and evaluate issues relating to nutrition, weight loss, athletic or other fitness goals, wellness, career, lifestyle and behaviour, or to evaluate and improve our Service. We may link some of this information to Personally Identifiable Information for internal purposes only or to assist you in achieving your personal goals.

When do we disclose information to third parties?

Except as set forth in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on our Site.


We may disclose information (including Personally Identifiable Information) about you to our Affiliates. For purposes of this Privacy Policy, “Affiliate” means any person or entity which directly or indirectly controls, is controlled by or is under common control with Goalminded Limited. Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Privacy Policy.

Laws and Legal Rights

We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Use, or to protect the safety and/or security of our users, our Site or the general public.

Third Parties

We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our Site. For example, we might inform third parties regarding the number of unique users who visit our Site, the demographic breakdown of the registered users of our Site, or the activities that visitors to our Site engage in while on our Site. The third parties to which we may provide this information may include potential or actual advertisers, providers of advertising services (including Site tracking services), commercial partners, sponsors, investors, licensees, researchers and other similar parties.

Outside Contractors

We may employ independent contractors, vendors and suppliers (collectively, “Outside Contractors”) to provide specific services and products related to our Site or Service, such as providing payment processing and fraud screening, managing the Site and the Goalminded platform and developing applications for our Site and e-mail services. These Outside Contractors may sometimes have limited access to information collected on our Site, including your Personally Identifiable Information, in the course of providing products or services to us. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us. We also require that these Outside Contractors (i) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy, and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products or services for which we contracted them.

Sale of Business

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of Goalminded Limited provided that the third party agrees to adhere to the terms of this Privacy Policy. We will notify users of any such transfer through notice on our site or through email.

Does this Privacy Policy apply when I link to other sites?

Our Site contains links to other Sites not owned or operated by Goalminded Limited (for example, if you “click” on a banner advertisement, you will likely be taken off our Site). We will attempt to make it obvious to you when you leave our Site and enter these Sites by opening a new browser or otherwise notifying you that you are leaving our Site. However, please be aware that we are not responsible for the privacy practices of such Sites. We encourage you to be aware when our Site links to other Sites and to read the privacy policies or statements of each and every Site. This Privacy Policy applies solely to information collected by our Site or through our Service.

Is the information we collect secure?

We want your information (including Personally Identifiable Information) to remain as secure as possible. We strive to provide secure transmission of your information from your computer to our servers through industry-standard techniques. To help ensure the integrity and privacy of the Personally Identifiable Information you provide to us via the Internet at the time you elect to become a paid user of our Service, we use Secured Socket Layer (SSL) encryption technology in transmitting such Personally Identifiable Information over the Internet to our servers. We secure the Personally Identifiable Information you provide on servers located in controlled, secure environments, protected from unauthorised access, use, or alteration. Only employees or agents who need access to your information to perform a specific task or function are granted access to such information. In addition, all Goalminded Limited employees and agents must abide by this Privacy Policy and are kept up-to-date on security practices. Any employee who violates this Privacy Policy is subject to disciplinary action, up to and including termination. Notwithstanding the above commitments to protect your information (including Personally Identifiable Information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.

What choices do I have regarding the collection, disclosure and distribution of Personally Identifiable Information?

Except as otherwise described in this Privacy Policy, we will only use Personally Identifiable Information for the purposes described above or as otherwise disclosed at the time we request such information from you. You must “opt-in” and give us permission to use your Personally Identifiable Information for any other purpose. You may change your preference and “opt-out” of receiving email and other communications by changing that option in Profile, following the directions provided in association with the communication, or by contacting us by telephone or email directly.

Can I update or correct my Personally Identifiable Information?

You can always contact us in order to (1) update or correct your Personally Identifiable Information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the Personally Identifiable Information maintained about you on our systems, by editing your Profile. Such updates, corrections, changes and deletions will not have an effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion. 
You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our systems. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate. We promise that promptly after receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.

Retention and Storage of your Personal Information

We retain your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of our relationship with you. Your Personally Identifiable Information may be processed and stored outside of the province in which you reside and/or outside of Canada by us, an affiliate or an unaffiliated service provider for the purposes set out in this Privacy Policy and, under the laws of these other jurisdictions, in certain circumstances foreign courts, law enforcement agencies or regulatory agencies may be entitled to access your personal information. Upon termination or cancellation of your paid package of coaching sessions or other paid services, we will continue to store certain Personally Identifiable Information in particular to enable us to draw on these data to provide you with ongoing access to our Site and in the event you should re-purchase our Services. In the event you have any objection to this, you should submit your objection by contacting us directly by phone or email. In such case, we will delete or make anonymous your Personally Identifiable Information.

How will I know if there are any changes to this Privacy Policy?

If we decide to change this Privacy Policy, we will post those changes on our Site so you are always aware of what information we collect, how we use it, and under which circumstances, if any, we disclose it. If at any point we decide to use Personally Identifiable Information in a manner significantly different from that stated in this Privacy Policy, or otherwise disclosed to you, at the time it was collected, we will notify you by email or otherwise, and you will have a choice as to whether or not we use your Personally Identifiable Information in a new manner. We may also make non-significant 10 changes to our Privacy Policy that generally will not affect our use of your Personally Identifiable Information. If you do not agree to the terms of this Privacy Policy, you should not use our Site.

Who do I contact if I have any privacy questions?

If you have any questions about our Privacy Policy or feel that we are not abiding by the terms of our posted Privacy Policy, please contact: Baker & Company – Attention: Mark Baker, 130 Adelaide Street West, Suite 3300, Toronto, Ontario, Canada M5H 3P5. BY USING OUR SITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT USE OUR SITE. YOUR CONTINUED USE OF OUR SITE FOLLOWING THE POSTING OF CHANGES TO THIS PRIVACY POLICY WILL MEAN THAT YOU ACCEPT THOSE CHANGES.